It all started in 1991. A bunch of biscuit aficionados formulated their first successful crunch with a second-hand wafer stick machine in a small peaceful town of southern Malaysia. In 1993, they finally shared their wonderful creations to the world with the birth of Munchy’s. 3 years later, a new wave of fun was unleashed with the launch of new products: MUZIC, MUNCHINI and LEXUS. These yummy trailblazers were mixed and baked in Munchy’s iconic factory in Batu Pahat.